With my data-driven marketing services, I help brands turn ad spend into accountable, profitable growth using value‑based bidding, clean tracking and pragmatic experimentation.
My data-driven marketing services combine the precision of a freelance performance marketing consultant with the curiosity of a data engineer. From managing €6M campaigns to building full-funnel attribution systems for start-ups, I help brands scale smarter, not just harder.
I’ve delivered lower CPAs, higher ROAS, and clean reporting for global players like Ford, adidas, Wayfair, and Zoro Tools.
Additionally, my work on SMBs including Qutis Clinics, ZED Consulting, and Corporate Workwear led to their data-driven growth. My experience building predictive LTV models and custom reporting pipelines connects media with measurement in a way that drives results.
Now I bring those enterprise-level tools and thinking to your team on a freelance basis.
Data-Driven Marketing Services That Drive Results
Who I’ve Worked With
adidas
Planned bottom-funnel media activation across EMEA
Paid Search Planner
(MediaCom)
Ford
Managed €6 million of annual budget across DACH
Paid Search Manager, DACH
(Mindshare)
Sky
Responsible for rolling out internal agency tools to Sky
Data & Tech Manager
(Publicis Media)
Qutis Clinics
Drove leads for high-value cosmetic services at <£10 CPL
Paid Search Consultant
Porta Delivery
Scaled Google Ads for a UK crowd-shipping start-up
Paid Search Consultant
Product Career Accelerator
Developed a full-funnel attribution solution
Attribution Data Specialist
ZED Consulting
Generated leads efficiently for a UK-based CRM consultant
Paid Search Consultant
Corporate Workwear
PPC strategy for an Ireland-based B2B uniform supplier
Paid Search Consultant
Zoro Tools
Implemented predictive LTV bidding, lowering CPAs by 30%
Biddable Media Manager
Bringing Together Media, Data & Enablement
Platforms promise automation, but the real gains come when clean data and human judgement shape those algorithms. I set guardrails, introduce value signals, and translate performance into plain English so you can skip the guesswork and invest your media budget with confidence.
As a freelance performance marketing consultant, I combine data-driven marketing services with a thorough understanding of your needs as a business, bringing years of digital strategy, and not just platform knowledge.
Every client experiences marketing growth as part of the following framework:
The 7-Phase Growth Framework
Book a Strategy Call
Testimonials
ZED Consulting
Alex is a pleasure to work with. His extensive and advanced knowledge and experience in promoting websites through Google Ads has helped generate a clear increase in the volume of quality, convertible leads. Highly recommended!
Corporate Workwear
Alex’s work on our digital advertising and overall online presence has been truly transformative. From the very first meeting, he brought enthusiasm, strategic insight, and a forward-thinking mindset. He manages our campaigns with care, consistently bringing fresh ideas and optimisations to the table. If something ever needs attention, he’s quick to spot it and act, often resolving issues before we’re even aware of them.
Zoro Tools
I thoroughly enjoyed working with Alex. His depth of knowledge in Google Ads is extensive, but what impressed me even more was his dedication to continually expanding that expertise. He was instrumental in helping me develop my own skillset, particularly in process automation using Python and the Google Ads API. One standout example was his implementation of predictive lifetime value bidding, which effectively increased the share of new customer orders as intended.
Product Career Accelerator
Alexander went above and beyond to set up our attribution tracking in record time. He created a UTM convention and ensured we could trace sources from LinkedIn through Typeform, into Calendly, and into Airtable. Ultimately, we saw top traffic and sales sources in GA4 and Looker. Definitely recommended.
Wayfair
Alex stood out from day one at Wayfair. His ability to solve complex problems and find elegant solutions was exceptional. I have no doubt he’ll continue building a successful future in tech.
Porta Delivery
Alex’s help has got us this far, and we now have a great platform to build on. I’m more than happy to recommend his work.
4 onboarding slots in 2025